Jan 27, 2023
It's typical for an entrepreneur or salesperson to be afraid of hearing the word "no" come out of a potential customer's mouth. However, Tom Hopkins, sales expert and author of How To Master The Art of Selling, insists that, in actuality, selling cannot begin until buyers first say "no".
Dan Kennedy and Tom Hopkins discuss what a customer really means when they say "no", and how careful listening can clue us into their real concerns behind the initial objection. Dan and Tom also reveal some of their top strategies for resolving buyer objections before they even arise.