Feb 13, 2026
If you think direct mail is dead, Dan Kennedy has a few words for you: It's not merely surviving. It's THRIVING. In this episode, Dan is joined by direct mail expert Craig Simpson and Agora Publishing's own Jon Alexander to reveal how some of the biggest financial publishers in the world are using mail to drive webinar registrations, upsells, and long-term customer value.
You'll hear how smart businesses - big and small - are using physical mail to bypass digital noise, tie their messaging to current events, and even go negative to acquire high-value customers. This is your proof that direct mail isn't old school... It's just underused.