Aug 30, 2024
You don't need to be a mind reader in order to know HOW your market thinks. Once you understand the 7 factors that drive human beings to either make or not make certain decisions, you can use those factors to your benefit!
In part two, Dan Kennedy continues to elaborate from stage the seven "e-factors" that, when...
Aug 23, 2024
Psssst... Dan Kennedy has some secrets to share, but ONLY if you are an honorable and ethical person who is dedicated to actually providing value to your customers.
Speaking from stage, Dan goes in depth on seven factors that, when catered to in your messaging, can pull your audience in and mightily persuade them to...
Aug 16, 2024
Do you know how to write the perfect copy for YOUR niche? Thankfully, you don't have to reinvent the wheel every time you draft a sales letter - that is, if you cracked the copywriting code...
Dan Kennedy teaches from stage how anyone in any line of business can crack the code and create reusable copy templates that are...
Aug 9, 2024
Selling to millionaires... Is it dramatically different than selling to everyone else? Susan Adams, expert in the field of selling to those in the well-to-do community, would say there are many similarities but key differences as well.
Dan Kennedy and Susan chat in depth about how they approach selling to the ultra...
Aug 2, 2024
"You can have anything you want, if you just position yourself to be famous". Is that really true? Steve Harrison, free publicity expert, would say it absolutely is, particularly when it comes to obtaining incredible free press for your business.
Using real world examples, Steve reveals some of his top notch strategies...