Feb 7, 2025
Ad costs draining your wallet? Perhaps it's time to give FREE publicity a try. It may sound far-fetched, but give public relations virtuoso Paul Hartunian a half hour and he'll show you just how possible it is to convince reporters to report (favorably) on you and your product!
In part two of this two-part episode, Paul...
Jan 31, 2025
Ad costs are climbing by the day. If only there was a proven way to score thousands of dollars worth of publicity for free... Actually, according to marketing genius and public relations expert, Paul Hartunian, there is an exact formula for it.
In part one of this two-part episode, Paul dives into the world of free...
Jan 24, 2025
How well do you do when it comes to negotiation in business? Do you find it easy to make a good deal? Or do you usually end up feeling like you got bested by the other guy? George Ross - aka Donald Trump's previous chief negotiator - has some advice for you...
Drawing on his decades as a real estate lawyer and...
Jan 17, 2025
In part two of this two-part episode Bill Glazer, longtime student turned business partner of Dan Kennedy, reveals the remaining 9 lessons of "outrageous advertising", using a variety of real examples from his successful menswear business and other incredibly successful businesses. (His lesson on testimonials...
Jan 10, 2025
Bill Glazer, longtime student turned business partner of Dan Kennedy, has a wealth of knowledge and experience when it comes to creating advertising so startling, so eye-catching, that prospects can't help but stop whatever it is they were doing to give it their full attention.
In part one of this two-part episode, Bill...