Oct 27, 2023
Too many information marketers focus too heavily on how quickly they can find new customers, while focusing too little on how to keep those customers from canceling/unsubscribing months or even just weeks later.
Shaun Buck, coauthor of Dan Kennedy's No B.S. Guide to Maximum Referrals and Customer Retention, knows just...
Oct 20, 2023
If your lead generation strategy is casting as wide a net as possible, you're going to waste a lot of money attracting customers and clients you don't actually want to work for. Having hundreds of thousands of names on your list may seem impressive, but the true value of a list lies in the quality of the leads, not...
Oct 13, 2023
Subscription services are everywhere these days, from streaming to info marketing to software to food delivery and beyond. Why are they so popular, and how can this business model be leveraged to your advantage?
Past president of the Information Marketing Association Robert Skrob interviews CEO and publisher of...
Oct 6, 2023
In the exciting conclusion to this one-of-a-kind four-part episode, Dan Kennedy explains the biggest "don'ts" of selling as well as how to ethically manipulate and remove a prospect's objections before they even arise.
In addition Dan outlines step by step his formula for practicing and delivering his very own "million...