Dec 30, 2022
When it comes to managing a business and the people who work for you, what is your top priority? Dan Kennedy advises that if you aim for employee approval over maximum profits, then you probably shouldn't be in business at all.
Dan Kennedy and Lee Milteer talk through Dan's unwavering views on the employee/employer...
Dec 23, 2022
In virtually any business, customer referrals can prove to be a vital asset. Are you optimizing this tool to its fullest potential?
In part two of this two-part episode, Dan Kennedy and Bill Glazer talk in detail about the seven remaining strategies on Dan's list of 10 key referral-gathering tactics and the...
Dec 16, 2022
Customer referrals can become one of your best sources for lead generation, but as powerful a resource as it is, many business owners unwisely shy away from seeking them out. Why?
In part one of this two-part episode, Dan Kennedy and Bill Glazer first discuss the top reasons the immense potential of referrals often...
Dec 9, 2022
Closing the sale can be considered both a delicate dance and an inflexible formula whose steps must be followed precisely to guarantee success. Dan Kennedy and longtime business partner and friend Bill Glazer know this all too well.
Using real world examples, Dan and Bill discuss five closing techniques that are...
Dec 2, 2022
Many today may say direct mail marketing is a dead art - no longer useful to any kind of business owner. The ones who say that, however, are usually the ones who don't know how to strategically use direct mail to their advantage in the first place.
Using years of hard-earned wisdom and experience, Dan shares the most...