Jul 29, 2022
It's nothing but frustration when time, money and other resources are used to acquire promising customers, only to have them slip through your fingers after one sale or one month in your program.
So just how do you stop fickle customers from fleeing to your competitors? In part two of this two-part episode, Dan Kennedy...
Jul 22, 2022
Sometimes the toughest part of a business isn't acquiring customers - it's retaining them. If you're unable to convince customers to stick with you for the long term, you're basically fishing with a net full of holes.
In part one of this two-part episode, Dan Kennedy and Bill Glazer discuss the top five reasons...
Jul 15, 2022
Brian Tracy is a celebrated expert on sales management, business strategy and individual development. As an entrepreneur who has delivered thousands of speeches and seminars on his subjects of expertise, Brian knows a thing or two about how to speak with persuasion and power.
Dan and Brian discuss their experiences with...
Jul 8, 2022
What motivates people to buy? Dan Kennedy says that, while this is the question everyone in sales and business need to be endlessly exploring, few actually do. Instead the focus is too often placed on studying selling tactics and not enough on the psychology of the buyer.
Joining Dan to lend his expertise on this topic...
Jul 1, 2022
Are you marketing your business to men? Women? Both? Whatever your answer, knowing the preferences and biases of your target audience is critical when crafting your copy. Lorrie Morgan, one of the leading female copywriters in the info market industry, knows this is especially true when it comes to understanding the ins...