Apr 29, 2022
Direct mail may be considered by some to be a dated marketing practice, but to those who know how to do it right direct mail becomes a valuable tool in a diverse advertising toolbox.
In part one of this two part episode, Dan Kennedy and Bill Glazer talk in depth about the first three of eight ways entrepreneurs can...
Apr 22, 2022
As entrepreneurs it may be tempting to put in endless hours of work every single week with the ambition of building a fortune and ultimately earning an early retirement. That is the goal after all, right? Tim Ferriss, author of The New York Times bestselling book, The 4-Hour Workweek, would argue otherwise.
Dan Kennedy,...
Apr 15, 2022
To the inexperienced entrepreneur, studying and improving mindset in business may appear a waste of time. These rookies would rather only learn the step-by-step technical/mechanical processes that are "proven" to lead to quick success. They want easy-to-apply processes such as, "How to run effective ads," or, "The nine...
Apr 8, 2022
Are your ads leaving the intended impression? Or are they disregarded after a glance?
Continuing where they left off last week, Dan Kennedy and Bill Glazer discuss in detail the four remaining components of ad creation that, if used effectively, will dramatically increase the response of your ad's viewers. Be sure to...
Apr 1, 2022
There are many components to ad creation, but are you paying attention to the ones that leverage the greatest impact?
In part one of this two part episode, Dan Kennedy and Bill Glazer go in depth on the first three items that are crucial to consider when it comes to maximizing the response of your ad's viewership. Don't...